ClearSurvey case studies

1cover.com

1cover.com is an internet based travel insurance company. It launched in March 2004 with an Australian website, and has grown rapidly, launching in the UK in July 2004 and with plans for several more national branches in the offing.

1cover has been able to very quickly refine it's offering and product base, and so grow its business, thanks to the fact that they have been using ClearSurvey since its launch. Every month 1cover runs a customer survey to find out what its customers thought of the site and the product range. It also surveys people who have got a quote and saved it but have not returned to buy. This helps to ensure that they find out what purchasing drivers there are for people and what is important to refine to further increase the business.

"ClearSurvey has been invaluable to us in refining our product offering and ironing out problems that people were having with the site. It has also helped us to understand what drives people to buy from us and what are the weaker areas of our business. As a result, we have been able to beat our targets by 200% in our first year- no mean acheivement. Our spend on ClearSurvey software has been returned many hundreds of times over in increased conversions as well as savings in wasted marketing spend. I would recommend it to any business trading online or even just thinking about it!"
Eddie Feltham, Marketing Director of 1cover Australia.

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