Online survey resources
There are many resources on the web to help you understand more about how to run online surveys effectively; here we have linked to some of the most useful ones we have found.
How
Surveys Influence Customers - Paul Dholakia and Vicki G. Morwitz - Harvard
Business Review
Principles
for Constructing Web Surveys (Figures that this paper is based on are
here)
- Don A. Dillman, Robert D.Tortora, and Dennis Bowker.
Influence
of Plain vs. Fancy Design on Response Rates for Web Surveys - Don A. Dillman,
Robert D. Tortora, John Conradt, and Dennis Bowker.
Casting
the Net: Surveying an Internet Population - Christine B. Smith - Journal
of Computer-Mediated Communication
Mail
and Other Self-Administered Surveys in the 21st Century: The Beginning of
a New Era - Don A. Dillman - Gallup Research Journal
Economic
Data Collection Via the Web: A Census Bureau Case Study - Elizabeth Nichols
and Barbara Sedivi.